Is Logo Design Branding? What About My Business Card or Website?
The answer is simple: no, no & no. So, what are we actually talking about here?
Branding is so much more than just a logo or a business card—it’s the complete essence of your business and how it connects with your audience.
It has Strategy, Personality and Messaging and while elements like: logo design, business cards, brochures or even websites are very important, they represent just one part of the larger picture, the one where Brand Identity comes into play.
Brand Identity encompasses every visual element of your brand—your logo, typography, color palette, and all other design elements that visually define your business. These components work together to make your brand memorable and impactful.
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